How we review your online persona

Written by Shaina on July 29, 2020

An illustration of a computer showing a flagged image on screen

Our powerful automated persona scan uses cutting-edge technology to pick up on potentially negative or offensive content on your social profiles. Here we provide a breakdown of the things that we look for and flag in your alerts, so you can better understand how our service can help you.

Why should you care about your online persona?

Our personal and professional personas are blurred online, yet decisions are being made about us today from posts that could have been created years ago. The working world is shifting to virtual jobs, interview processes, and profiling (whether by an HR rep, a school admissions counselor, or a potential relationship match), it is more critical than ever that your online presence accurately reflects who you are and what you stand for today.

Our Persona Scan

Our automated Persona Scan reviews the social media images and posts you have previously created to find any potentially damaging content to your online privacy or persona. We define “damaging content” as any potential negative or offensive content that could harm your online reputation or put your security at risk.

Our philosophy is to always be more sensitive to content than less.

This way, you are empowered to determine what content they are comfortable and proud of sharing about themselves online. Therefore, while we recommend certain posts to be reviewed, the user is in control of how to respond to their flagged content. They can choose to delete the post, acknowledge the flag, or label an incorrect flag as a false flag and provide feedback. All of these actioning options remove the flagged alert, update dashboard notifications, and improve your score so you can work through their recommendations accordingly.

What do we look for?

Our team has completed extensive research with career advisors, graduate recruitment professionals, and corporate HR directors to uncover the type of content that is perceived negatively in the workforce. Companies review online content and social media posts to determine whether a person can be trusted to represent their company. However, increasing companies are looking beyond what could be illegal or stupid to understand if a candidate lives a companies’s values.

Our research found the following types of content was viewed negatively professionally:

Breakdown of the key factors employers look for online

Based on this our proprietary scanning and scoring engine looks for the following:

In Images: Nudity, Weapons, Adult / Pornographic, Racy Images, Drugs, Violence, Medical, ‘Spoof Images’, Alcohol, Smoking.

In Text: Swearing, Profanity, Highly negative or toxic comments. In both English and other common languages.

A full breakdown of these factors can be found here.

Our Technology

Our mission is to be your online guardian who is trusted to protect and help you manage your privacy and persona. We have helped thousands of customers with our service and we’re an emerging leader in privacy and persona management. We are continuously investing in our proprietary automated scanning technology through research into AI based Natural Language Processing and Image Analysis to flag harmful content.

Now is the time to check your profiles and take control of your persona!

With you can make the right first impression by cleaning up your social media accounts. We quickly analyze your Facebook, Instagram and Twitter accounts, find photos and posts that may be harmful to your online persona, and let you delete and archive with our easy to use tool. We also continually scan your connected accounts and will alert you when any potentially harmful content has been found. Sign up today here.