Announcing the acquisition of by PPLSI

Written by James on December 8, 2021

Image of the PPLSI and logos

We're happy to announce the acquisition of by PPLSI, a North American leader in Legal, Identity and Privacy Protection Services.

After starting to work on in 2018, my co-founder Dimitrios and I are proud of what we've built and the team we've grown, but more importantly, we're incredibly grateful of the support we've received along the way. Since we launched our paid service last year, we've helped over 10,000 paying customers to clean up their social media, analysing over 4M social posts, photos and videos in the process.

We partnered with PPLSI through their IDShield product last year and it was clear both companies shared a strong common purpose in developing services that help individuals to be empowered in their everyday lives. Beyond this, our values are heavily aligned, PPLSI puts trust at the centre of what they do and has been in business for almost 50 years. Given this, we're glad to be coming on board at PPLSI to work towards our vision for together and continue to innovate.

The acquisition provides us with new foundation for growth, to provide all of our features through PPLSI's IDShield consumer product and also to continue to offer separately in-bulk for organizations, sports teams, universities and other professional bodies to project their employees, members and students.

As we continue to evolve our combined offerings we'll continue to keep current customers updated. However, if you have any questions or concerns please feel free to contact me directly at

Thank you for your support along our journey,


James Chance, Founder and CEO -

----------- Full Press Release -----------

PPLSI, the parent company of LegalShield and IDShield, protects and empowers people with the tools and services needed to affordably live a just and secure life, announces the acquisition of, an industry-leading AI based service providing privacy and reputation management tools for social media and online accounts.

Austin headquartered technology company, was founded in 2018 by two former Google employees, James Chance and Dimitrios Mistriotis, after recognizing how old social media posts and online accounts can damage an individual’s reputation and negatively impact opportunities in life. began partnering with IDShield in 2020 by offering online reputation management and social media monitoring to IDShield’s more than a million members.

“The sophisticated technological approach to social media monitoring that created perfectly complements the services we provide our members,” said Jeff Bell, CEO of PPLSI. “We want people to feel empowered using the internet and to trust their privacy and personas are constantly monitored and protected. The benefit of this tool is the best of both worlds, it keeps you safe and gives you awareness about the perception of your online profile.”

The acquisition provides IDShield the opportunity to continue expanding the brand’s identity, privacy, security and reputation management capabilities, strengthened by’s founders, engineering and business teams which will join PPLSI.

“After partnering with PPLSI, we found both companies shared a strong common purpose of empowering individuals to have greater control and understanding of the information they share online, ensuring equal access to opportunities. My team and I are excited to continue innovating to help people with their reputation and broader online life,” said James Chance, founder of’s technology scans social media platforms and helps people automatically find and delete old social media posts, photos and videos that can damage their online reputation. Posts and images are reviewed using AI based technologies and flagged for review, along with recommendations and proactive steps to improve and manage profiles, reputation, and privacy settings. The service continues to scan accounts and notifies the person of any changes to their online reputation.

The reputation management services offered by IDShield and are essential for today’s digital age, especially those seeking employment, business networking, applying to colleges and universities and online dating.

A survey by CareerBuilder found 70 percent of employers use social media to screen candidates before hiring, and 54 percent of employers surveyed chose not to hire a candidate based on content found on their social media profiles. Additionally, a 2020 survey by Kaplan revealed 36 percent of nearly 300 college admissions officers polled visit the applicant’s social media profiles to learn more about them.

IDShield’s Family Plan allows you to monitor the social media accounts for a member, spouse or partner and dependent children under the age of 18. The plan monitors up to 10 accounts for covered minors. Visit IDShield Plans and Pricing to see a full list of privacy, security, and monitoring benefits for individuals, families, and businesses.

About IDShield

IDShield, a PPLSI cybersecurity brand, exists to empower a better tomorrow with identity theft solutions, privacy, and reputation management services for individuals and families. Named Best for Families and Best Overall by Forbes (2021), Best for Restoration by (2021), and recipient of the Cyber Security Excellence Gold Award (2021), we’re making protection personal by offering plans customized to meet your online security needs with one-on-one consultation by professionals at your fingertips. Today, we’re helping over a million members navigate the conveniences and challenges of modern life without giving up their privacy. To learn more about our platform, plans and benefits, visit and


A champion of equal access to justice and security, PPLSI has provided individuals, families, businesses, and employers with the tools and services needed to live a just and secure life for 49 years. Under PPLSI, our consumer brand, LegalShield, is disrupting the legal services industry by giving everyone the resources and tools to affordably find their justice. We are transforming the traditional way of receiving legal guidance and services and providing qualified, trusted attorneys and law firms in the palm of your hands. Our security brand, IDShield, specializes in privacy and reputation management and protects your online data and information. To learn more about PPLSI and our brands and products that currently improve and empower 4.5 million individuals and 140,000 businesses across North America, visit, and


Hollon Kohtz, Director of Publicity, PPLSI