We are on a mission to empower everyone to take control of their online privacy and persona.

So, what’s the problem?

Most of us have been online for almost two decades, building online versions of ourselves across a huge number of online profiles, accounts and apps. As we’ve all shared more and more data, managing our privacy and what we look like online has become difficult and complicated.

But, why should we even care?

We have lost visibility of what our online data is being used for. We now live in an age where companies and individuals can easily make decisions about who we are as a person using the information we’ve left online about us, even if it’s years old.
If something you did online 7 years ago was picked up by an AI algorithm, and stopped you from getting a job or mortgage, wouldn’t you want to know about it and fix it?

Well, what are you going to do about it?

Our vision for yourself.online is to be the online guardian to our users, safeguarding their privacy and persona across the web. We want to equip you with the tools to take control of the information you’ve scattered across the web and empower you to be proactive about your privacy and persona across multiple devices. Ultimately, our goal is to become the leading consumer privacy product in a rapidly evolving landscape.

Meet the team

James - Founder and CEO

“Our online and offline lives are converging, and our online footprint matters more than it ever has done before”

I’m James, I’ve always worked at the intersection of Data and Business, most recently at Google where I met Dimitrios.

Where did your initial idea for yourself.online come from?

In 2017, I noticed our online data was starting to be used in new ways; from assessing our personalities to determining our eligibility for jobs, credit and insurance. This got me thinking, if we’re now in an age where we're being assessed on our online data, which often we’ve had little oversight of, we should be able to understand the data that's out there about us and what we can do about it. I then started working on yourself.online in early 2018.

Dimitrios - Tech Lead

Hi I am Dimitry a full stack developer with most of my working life in startups, places starting up, and huge companies.

Why do you think we should be concerned/mindful of our online footprint?

Because today there is the ability to crawl, retrieve, and filter data at a quality and scale that society has not yet comprehended. Up until now we had data volumes but not the automated analytical power. We’ve seen in some places people being arrested for what they wrote years ago, enforcing a law retrospectively. Another country has a social ranking score. We are entering uncharted waters in every aspect and people need new tools to navigate them

“We are entering uncharted waters in every aspect and people need new instruments to navigate them”