We are on a mission to empower everyone to be the masters of their online legacy.
So, what’s the problem?
But, why should we even care?
If something you did online 7 years ago was picked up by an AI algorithm, and stopped you from getting a job or mortgage, wouldn’t you want to know about it and fix it?
Well, what are you going to do about it?
Meet the team
James - Founder and CEO
“Our online and offline lives are converging, and our online footprint matters more than it ever has done before”
I’m James, I’ve always worked at the intersection of Data and Business, most recently at Google where I met Dimitrios. I love travelling and adventure, from driving a £800 car half way round the world to skiing on almost every continent.
Where did your initial ideal for yourself.online come from?
In 2017, I noticed our online data was starting to be used in new ways; from assessing our personalities to determining our eligibility for jobs, credit and insurance. This got me thinking, if we’re now in an age where we're being assessed on our online data, which often we’ve had little oversight of, we should be able to understand the data that's out there about us and what we can do about it. I then started working on yourself.online in early 2018.
Dimitrios - Tech Lead
Hi I am Dimitry a full stack developer with most of my working life in startups, places starting up, and huge companies.
Why do you think we should be concerned/mindful of our online footprint?
Because today there is the ability to crawl, retrieve, and filter data at a quality and scale that society has not yet comprehended. Up until now we had data volumes but not the automated analytical power. We’ve seen in some places people being arrested for what they wrote years ago, enforcing a law retrospectively. Another country has a social ranking score. We are entering uncharted waters in every aspect and people need new tools to navigate them
“We are entering uncharted waters in every aspect and people need new instruments to navigate them”
Raquel - Marketing Lead
“I joined yourself.online because I think it is unfair that we are being judged based on an online footprint that we have little control over.”
I’m Raquel, I’m way too competitive at board games, love cooking for lots of people, and am a giant Harry Potter nerd.
Have you always had the same attitude towards online privacy and personal brand?
No way! I had a public blog in my teens and posted tons of pictures on Facebook in high school and college – as in like albums with like 50+ pictures every month. I recently found my old MySpace account and realized it was still set to public! I was mortified seeing photos of some questionable outfit choices that I’d rather no one ever saw again! Now I’m much more careful and private about what content I create online.